Set foot in the hearts and minds of mums to discover their interpretation of what double layer of love & double layer of protection means.
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With over 40 years experience in skincareClick Me! -
With over 40 years experience in skincareTouch Me!mobile
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We understand the concern of every mum
in choosing the right products for their babiesMums' expectations on
baby skincare products Click on the icons to find out moretouch the icons to find out more Protection
"I want a protective barrier on my baby's skin to protect it from harm"
"I want something that supports my baby’s skin as it grows"
"My current baby skincare products do not absorb well into the skin"Moisturization
"I want a product that can keep my baby's skin soft and smooth as long as possible"
"My baby's skin is especially dry after a bath"Sensitive Skin
"My baby's skin gets scratched and easily irritated"
"I don't know if my baby has sensitive skin"
"I don't know if my baby has skin allergies"Tried, Tested & Proven
"I prefer something that is dermatologically tested & free from parabens"
"I prefer to trust a brand that has strong reputable years of experience in skincare"Gentle & Safe
"I want something that is close to the natural protection on my baby's skin"
"I would prefer to use the same skincare range from newborn to above 2 years of age"
"I don't know the exact pH of my baby's skin and which products are suitable" -
We understand the concern of every mum
in choosing the right products for their babies Mums' expectations on
baby skincare products touch the icons to find out more Protection
"I want a protective barrier on my baby's skin to protect it from harm"
"I want something that supports my baby’s skin as it grows"
"My current baby skincare products do not absorb well into the skin"Moisturization
"I want a product that can keep my baby's skin soft and smooth as long as possible"
"My baby's skin is especially dry after a bath"Sensitive Skin
"My baby's skin gets scratched and easily irritated"
"I don't know if my baby has sensitive skin"
"I don't know if my baby has skin allergies"Tried, Tested & Proven
"I prefer something that is dermatologically tested & free from parabens"
"I prefer to trust a brand that has strong reputable years of experience in skincare"Gentle & Safe
"I want something that is close to the natural protection on my baby's skin"
"I would prefer to use the same skincare range from newborn to above 2 years of age"
"I don't know the exact pH of my baby's skin and which products are suitable" mobile
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Click Click Click Click Click
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touch on the product to learn more
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BUY NOW!more InfobackEmollient with a soothing formula for a calming sensory experience. Free from mineral oil. Ideal for baby massages. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Calming OilNewborn Pure Calming Oil contains Fruit Oil and Germ Oil that are respectively extracted from Olive fruit and Rice(Wheat). Olive Oil has been shown to contain a chemical Oleocanthal that is able to help prevent inflammation while Rice oil has shown to keep skin soft and smooth and anti-oxidant properties.CAPRYLIC/CAPRIC TRIGLYCERIDE, CETYL ETHYLHEXANOATE, ISOSTEARYL ALCOHOL, STEARYL GLYCYRRHETINATE, SQUALANE, CHOLESTERYL ISOSTEARATE, CERAMIDE NP, OLEA EUROPAEA （OLIVE） FRUIT OIL, TOCOPHEROL, ORYZA SATIVA （RICE） GERM OIL, FRAGRANCEIngredientsApply an appropriate amount onto palm and gently massage evently onto baby’s skin.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. For external use only.Storage ConditionStore in dry and cool place.Product code: 26240
JAN Code: 4902508262408back -
BUY NOW!more InfoEmollient with a soothing formula for a calming sensory experience. Free from mineral oil. Ideal for baby massages. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Calming OilNewborn Pure Calming Oil contains Fruit Oil and Germ Oil that are respectively extracted from Olive fruit and Rice(Wheat). Olive Oil has been shown to contain a chemical Oleocanthal that is able to help prevent inflammation while Rice oil has shown to keep skin soft and smooth and anti-oxidant properties.CAPRYLIC/CAPRIC TRIGLYCERIDE, CETYL ETHYLHEXANOATE, ISOSTEARYL ALCOHOL, STEARYL GLYCYRRHETINATE, SQUALANE, CHOLESTERYL ISOSTEARATE, CERAMIDE NP, OLEA EUROPAEA （OLIVE） FRUIT OIL, TOCOPHEROL, ORYZA SATIVA （RICE） GERM OIL, FRAGRANCEIngredientsApply an appropriate amount onto palm and gently massage evently onto baby’s skin.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. For external use only.Storage ConditionStore in dry and cool place.Product code: 26240
JAN Code: 4902508262408back -
BUY NOW!more InfobackNewborn Pure Purifying Body Wash gently cleanses baby’s skin as it purifies. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Purifying
Body WashWATER, SODIUM METHYL COCOYL TAURATE, LAURAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, HYDROGENATED LECITHIN, PHYTOSTEROLS, CERAMIDE NP, GLYCERIN, POLYGLYCERYL-10 OLEATE, LECITHIN, ORYZA SATIVA (RICE) BRAN OIL, GLYCOSPHINGOLIPIDS, CHOLESTERYL ISOSTEARATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, BUTYLENE GLYCOL, DISODIUM LAURETH SULFOSUCCINATE, PEG-120 METHYL GLUCOSE TRIISOSTEARATE, LAURAMINE OXIDE, COCAMIDE METHYL MEA, TEA-COCOYL GLUTAMATE, SODIUM CHLORIDE, CITRIC ACID, SODIUM CITRATE, PHENOXYETHANOL, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, TETRASODIUM EDTA, TOCOPHEROL, FRAGRANCEIngredientsDispense an appropriate amount onto palm. Lather well to cleanse body and hair. Rinse well.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. If this product gets into eyes, rinse immediately with plenty of water. For external use only.Storage ConditionStore in dry and cool place.Product code: 26237
JAN Code: 4902508262378back -
BUY NOW!more InfoNewborn Pure Purifying Body Wash gently cleanses baby’s skin as it purifies. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Purifying
Body WashWATER, SODIUM METHYL COCOYL TAURATE, LAURAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, HYDROGENATED LECITHIN, PHYTOSTEROLS, CERAMIDE NP, GLYCERIN, POLYGLYCERYL-10 OLEATE, LECITHIN, ORYZA SATIVA (RICE) BRAN OIL, GLYCOSPHINGOLIPIDS, CHOLESTERYL ISOSTEARATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, BUTYLENE GLYCOL, DISODIUM LAURETH SULFOSUCCINATE, PEG-120 METHYL GLUCOSE TRIISOSTEARATE, LAURAMINE OXIDE, COCAMIDE METHYL MEA, TEA-COCOYL GLUTAMATE, SODIUM CHLORIDE, CITRIC ACID, SODIUM CITRATE, PHENOXYETHANOL, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, TETRASODIUM EDTA, TOCOPHEROL, FRAGRANCEIngredientsDispense an appropriate amount onto palm. Lather well to cleanse body and hair. Rinse well.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. If this product gets into eyes, rinse immediately with plenty of water. For external use only.Storage ConditionStore in dry and cool place.Product code: 26237
JAN Code: 4902508262378back -
BUY NOW!more InfobackNewborn Pure Moisturizing Lotion spreads easily for quicker absorption to provide instant hydration for baby’s skin. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Moisturizing
LotionWATER, GLYCERIN, CETYL ETHYLHEXANOATE, STEARYL ALCOHOL, GLYCERYL STEARATE, PEG-100 STEARATE, ETHYLHEXYLGLYCERIN, STEARIC ACID, SORBITAN STEARATE, BEHENYL ALCOHOL, CHOLESTERYL ISOSTEARATE, HYDROGENATED LECITHIN, PHYTOSTEROLS, CERAMIDE NP, POLYGLYCERYL-10 OLEATE, LECITHIN, ORYZA SATIVA(RICE)BRAN OIL, GLYCOSPHINGOLIPIDS, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, BUTYLENE GLYCOL, DIPOTASSIUM GLYCYRRHIZATE, SODIUM CITRATE, CARBOMER, TOCOPHEROL, DIMETHICONE, POTASSIUM HYDROXIDE, PHENOXYETHANOL, FRAGRANCEIngredientsDispense an appropriate amount onto palm. Gently apply and massage evenly onto baby’s skin.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. For external use only.Storage ConditionStore in dry and cool place.Product code: 26239
JAN Code: 4902508262392back -
BUY NOW!more InfoNewborn Pure Moisturizing Lotion spreads easily for quicker absorption to provide instant hydration for baby’s skin. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Moisturizing
LotionWATER, GLYCERIN, CETYL ETHYLHEXANOATE, STEARYL ALCOHOL, GLYCERYL STEARATE, PEG-100 STEARATE, ETHYLHEXYLGLYCERIN, STEARIC ACID, SORBITAN STEARATE, BEHENYL ALCOHOL, CHOLESTERYL ISOSTEARATE, HYDROGENATED LECITHIN, PHYTOSTEROLS, CERAMIDE NP, POLYGLYCERYL-10 OLEATE, LECITHIN, ORYZA SATIVA(RICE)BRAN OIL, GLYCOSPHINGOLIPIDS, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, BUTYLENE GLYCOL, DIPOTASSIUM GLYCYRRHIZATE, SODIUM CITRATE, CARBOMER, TOCOPHEROL, DIMETHICONE, POTASSIUM HYDROXIDE, PHENOXYETHANOL, FRAGRANCEIngredientsDispense an appropriate amount onto palm. Gently apply and massage evenly onto baby’s skin.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. For external use only.Storage ConditionStore in dry and cool place.Product code: 26239
JAN Code: 4902508262392back -
BUY NOW!more InfobackDelicately cleanses baby’s scalp and hair roots as it nourishes. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Nourishing
ShampooWATER, SODIUM METHYL COCOYL TAURATE, LAURAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, HYDROGENATED LECITHIN,PHYTOSTEROLS, CERAMIDE NP, GLYCERIN, POLYGLYCERYL-10 OLEATE, LECITHIN, ORYZA SATIVA (RICE) BRAN OIL, GLYCOSPHINGOLIPIDS, CHOLESTERYL ISOSTEARATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, BUTYLENE GLYCOL, DISODIUM LAURETH SULFOSUCCINATE, PEG-120 METHYL GLUCOSE TRIISOSTEARATE, LAURAMINE OXIDE, COCAMIDE METHYL MEA, TEA-COCOYL GLUTAMATE, POLYQUATERNIUM-10, SODIUM CHLORIDE, CITRIC ACID, SODIUM CITRATE, PHENOXYETHANOL, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, TETRASODIUM EDTA, TOCOPHEROL, FRAGRANCE, POLYQUARTERNIUM-7IngredientsDispense an appropriate amount onto palm. Lather well and apply onto damp hair. Gently massage. Rinse well.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. If this product gets into eyes, rinse immediately with plenty of water. For external use only.Storage ConditionStore in dry and cool place.Product code: 26238
JAN Code: 4902508262385back -
BUY NOW!more InfoDelicately cleanses baby’s scalp and hair roots as it nourishes. Contains moisturizing ingredients that mimic the natural coat of protection on baby’s skin at birth.Nourishing
ShampooWATER, SODIUM METHYL COCOYL TAURATE, LAURAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, HYDROGENATED LECITHIN,PHYTOSTEROLS, CERAMIDE NP, GLYCERIN, POLYGLYCERYL-10 OLEATE, LECITHIN, ORYZA SATIVA (RICE) BRAN OIL, GLYCOSPHINGOLIPIDS, CHOLESTERYL ISOSTEARATE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, BUTYLENE GLYCOL, DISODIUM LAURETH SULFOSUCCINATE, PEG-120 METHYL GLUCOSE TRIISOSTEARATE, LAURAMINE OXIDE, COCAMIDE METHYL MEA, TEA-COCOYL GLUTAMATE, POLYQUATERNIUM-10, SODIUM CHLORIDE, CITRIC ACID, SODIUM CITRATE, PHENOXYETHANOL, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, TETRASODIUM EDTA, TOCOPHEROL, FRAGRANCE, POLYQUARTERNIUM-7IngredientsDispense an appropriate amount onto palm. Lather well and apply onto damp hair. Gently massage. Rinse well.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. If this product gets into eyes, rinse immediately with plenty of water. For external use only.Storage ConditionStore in dry and cool place.Product code: 26238
JAN Code: 4902508262385back -
BUY NOW!more InfobackNewborn Pure Protective Cream is a non sticky cream that protects the delicate skin areas prone to dryness.Protective
CreamThe protective cream is designed to provide a hydration boost and targeted moisture correction to specific areas of skin that are very prone to dryness such as baby’s skin around the periphery of the lips (milk rash), elbows, knees, in between the toes, fingers & buttocks.WATER, GLYCERIN, PROPANEDIOL, OLEA EUROPAEA (OLIVE) FRUIT OIL, BEHENYL ALCOHOL, GLYCERYL STEARATE, PEG-100 STEARATE, SORBITAN STEARATE, STEARIC ACID, CHOLESTERYL ISOSTEARATE, SODIUM HYALURONATE, CERAMIDE NP, ORYZA SATIVA (RICE) GERM OIL, SQUALANE, SODIUM ASPARTATE, SODIUM GLUTAMATE, STEARYL GLYCYRRHETINATE, SODIUM METHYL STEAROYL TAURATE, SODIUM CITRATE, CITRIC ACID, DIMETHICONE, GLYCERYL CAPRYLATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TOCOPHEROL, FRAGRANCEIngredientsApply an appropriate amount onto palm and gently massage evently onto baby’s skin.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. For external use only.Storage ConditionStore in dry and cool place.Product code: 26241
JAN Code: 4902508262415back -
BUY NOW!more InfoNewborn Pure Protective Cream is a non sticky cream that protects the delicate skin areas prone to dryness.Protective
CreamThe protective cream is designed to provide a hydration boost and targeted moisture correction to specific areas of skin that are very prone to dryness such as baby’s skin around the periphery of the lips (milk rash), elbows, knees, in between the toes, fingers & buttocks.WATER, GLYCERIN, PROPANEDIOL, OLEA EUROPAEA (OLIVE) FRUIT OIL, BEHENYL ALCOHOL, GLYCERYL STEARATE, PEG-100 STEARATE, SORBITAN STEARATE, STEARIC ACID, CHOLESTERYL ISOSTEARATE, SODIUM HYALURONATE, CERAMIDE NP, ORYZA SATIVA (RICE) GERM OIL, SQUALANE, SODIUM ASPARTATE, SODIUM GLUTAMATE, STEARYL GLYCYRRHETINATE, SODIUM METHYL STEAROYL TAURATE, SODIUM CITRATE, CITRIC ACID, DIMETHICONE, GLYCERYL CAPRYLATE, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TOCOPHEROL, FRAGRANCEIngredientsApply an appropriate amount onto palm and gently massage evently onto baby’s skin.Direction to useCautionKeep out of reach of children. Discontinue use if irritation occurs and seek treatment from doctor. For external use only.Storage ConditionStore in dry and cool place.Product code: 26241
JAN Code: 4902508262415back
Newborn Pure
Skincare Series
from Japan
Natulayer
Dual Moisturization by Natulayer™. Natulayer™ is made with ingredients that simulates vernix & ceramide to hydrate and protect the skin by locking in moisture.
Made in Japan
All Newborn Pure products are Made in Japan.
™
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Made in Japan,
Newborn Pure addresses
your baby's skincare concerns Because Natulayer™ mimics the natural coat of protection on baby’s skin at birth and forms a dual layer of moisture on skin, it provides Quick Application and AbsorptionA protective barrier on skinMoisturization Protection during BathA matching pH to
your baby's skinSafety assurance for use for newborn onwardsLong lasting moisturization on baby's skin WATCH
THE
VIDEO123456x close -
Made in Japan,
Newborn Pure addresses
your baby's skincare concerns Because Natulayer™ mimics the natural coat of protection on baby’s skin at birth and forms a dual layer of moisture on skin, it provides Quick Application and AbsorptionA protective barrier on skinMoisturization Protection during BathA matching pH to
your baby's skinSafety assurance for use for newborn onwardsLong lasting moisturization on baby's skin WATCH
THE
VIDEO123456mobilex close
What’s Happening
Events & Promotions around Singapore
April 1, 2017 in Events & Promotions
SuperMom Baby Fair August 2017
Singapore’s BIGGEST GRANDEST BABY FAIR EVER!!?? With over 1,000 international brands & more than 100,000 products. Venue: Suntec Convention Centre, Singapore Time: 25-27 August 2017 Source: http://babyfair.supermom.com.sg/
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April 1, 2017 in Events & Promotions
Baby Baby June 2017
The Marketplace for new & expecting parents Look forward to more Star Buys and fabulous deals coming your way in June 2017! Venue: Suntec Singapore Time: 9-11 June 2017 Source:…
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April 1, 2017 in Events & Promotions
Baby Market Fair 2017
Experience Southeast Asia’s BIGGEST & Leading Baby Fair Voted Best & Recommended by Local Parents. Venue: SINGAPORE EXPO Time: 7-9 APRIL 2017, 11am – 9pm Source: https://www.babymarket.com.sg/
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January 18, 2017 in Events & Promotions
Children’s GWP
From Fri 13 Jan 2017 onwards (while stocks last) Redemption at Children’s Department Cashier Counter, Level 4. Receive a box of Home’s Favourite Cookies (worth $26.80) with a minimum purchase…
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