Mum's Story

Set foot in the hearts and minds of mums to discover their interpretation of what double layer of love & double layer of protection means.

Basic Baby Care

Need a refresher on baby bath & massage? Or are you keen to explore the best skincare recipes for your baby’s skin issue? Browse our library of educational content including videos for a helping hand.

Store Locator

Click here to find Newborn Pure skincare at a store near your location.

BabyFace 2017

Many cute babies, but only one will be crowned Newborn Pure’s Baby Face 2017. Get your baby in on the action now!

who sells the best hosts the entire ethnic heritage with regards to sleep.

What’s Happening

Media Coverage

January 14, 2017

Newborn Pure Skincare Series

Events & Promotions around Singapore

April 1, 2017 in Events & Promotions

SuperMom Baby Fair August 2017

Singapore’s BIGGEST GRANDEST BABY FAIR EVER!!?? With over 1,000 international brands & more than 100,000 products. Venue: Suntec Convention Centre, Singapore Time: 25-27 August 2017 Source:

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April 1, 2017 in Events & Promotions

Baby Baby June 2017

The Marketplace for new & expecting parents Look forward to more Star Buys and fabulous deals coming your way in June 2017! Venue: Suntec Singapore Time: 9-11 June 2017 Source:…

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April 1, 2017 in Events & Promotions

Baby Market Fair 2017

Experience Southeast Asia’s BIGGEST & Leading Baby Fair Voted Best & Recommended by Local Parents. Venue: SINGAPORE EXPO Time: 7-9 APRIL 2017, 11am – 9pm Source:

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January 18, 2017 in Events & Promotions

Children’s GWP

From Fri 13 Jan 2017 onwards (while stocks last) Redemption at Children’s Department Cashier Counter, Level 4. Receive a box of Home’s Favourite Cookies (worth $26.80) with a minimum purchase…

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